By Shirley Sagawa, Reimagining Service Council Member - A decade ago, that would be hard to imagine. Certainly mayors on occasion used the bully pulpit to call for civic engagement and enjoyed handing out Thanksgiving turkeys at soup kitchens. These traditional activities, however well-intended, fall outside the purview of what Reimagining Service calls a service enterprise – entities that target volunteers strategically to address high priority community needs.
Then in 2009, Mayor Michael Bloomberg decided to make New York City the first “City of Service,” creating a high-impact service plan and appointing the nation’s first Chief Service Officer, a senior city official dedicated to developing a citywide volunteer service plan to address priority city challenges. NYC Service, the unit of the mayor’s office charged with implementing this plan and measuring its results, engaged New Yorkers to participate in volunteer-driven initiatives that best fit their